Theatre Communications Group
For TCG Books, the largest independent publisher of dramatic literature in North America, I managed the marketing campaigns for all new trade paperback releases, including those by Pulitzer Prize winners Annie Baker, Quiara Alegría Hudes, and Tony Kushner.
Copywriting
I write the words that sell the product.
EXAMPLE: For each new title release, I expanded TCG Books’s marketing reach by creating a steady output of effective, targeted, and relevant copy for: back covers, press releases, print and digital advertising, blog posts, websites, and more.
Email Newsletter Curation
I write informative, highly readable, compelling copy that is crafted specifically to appeal to a target audience.
EXAMPLE: Each month, I fully conceived, wrote, and edited the content for From the TCG Bookshelf, an email newsletter, which highlighted new releases, showcased authors, and promoted book-related events and productions.
Blogging
I craft original digital content to promote the product and further audience engagement.
EXAMPLE: I interviewed authors and crafted pithy promotional pieces to draw attention to their work and drive sales.